The Brasseler Philosophy

Quality products sold with integrity has been the hallmark of Brasseler  from the beginning. Brasseler’s strong reputation of providing high quality, clinician endorsed and innovative dental and medical instrumentation nationally has spanned over 40 years.

We provide product literature, recommended instructions for use and sterilization procedures, technique tips, training videos, continuing education opportunities and other resources to assist you with using Brasseler products.

The Brasseler Vision-Mission-Culture

Our Vision Is:
To be the most trusted and indispensable partner to the dental community.

Our Mission Is:
Advancing Dentistry by being By the Side of the dental community enabling them to deliver the best care to their patients.

Our Culture Will:
Provide a safe and welcoming environment where team members can balance their lives and develop their careers. All people and experiences are valued and respected. Different perspectives are encouraged and lead to better results. This makes us who we are and enables us to be a world-class healthcare organization. All who join us are accountable to this charge.

Expect Quality, Demand Brasseler


Brasseler offers a comprehensive  line of dental and surgical instrumentation. Our direct sales model allows us to provide the highest quality instrumentation available at competitive prices. With more than 15,000 products to choose from, all made to exacting standards, we are confident we have the instruments to make each practice successful.

Over the years, our success has spurred a number of competitors to claim their rotary products are “just like Brasseler”. While we understand imitation is the highest form of flattery, we would like to state what has been true since Brasseler was founded over 40 years ago: Genuine Brasseler products are only available, directly to you, through your Brasseler representative.

You can only get genuine, innovative, predictable Brasseler products from Brasseler. No middlemen or distributors – Brasseler’s direct-to-customer sales model provides better value to customers. No other brand name. Only direct, and only from Brasseler.